Which resonates more with you? And what factors have helped build that image in your head?Ī brand is the personality of your company or product, created by the touchpoints between it and the world. Are they different? If so, you’re reacting to the brands, and they have been crafted differently. For each company try to imagine the most “typical” photo you can that represents a listing on that service. Think about our Airbnb and VRBO example above. It feels flat, whereas in the AirBnb listing there’s a sense that you could step through the screen and right into that room.īut before getting into the details of UI design, let’s zoom out. The VRBO listing’s photo is crammed next to a bunch of other UI, and shows a cluttered space with little room for people. It includes a large, beautiful photo that gives a great sense of the space. In the two listings shown above, one could argue that the Airbnb one is much stronger, design-wise. In part two we’re going to discuss the presentation of photos in designs. In this article, we’re going to look at how photography is selected and curated to form a brand. These stories are told entirely in UI, text, and photos, and as you can see they are quite different. Let’s say you ask your friends to send you some dream vacation spots, and you are sent links to two rental listings:Įach of these pages is there to tell you a story about what this rental is like and metadata about how to rent it. Both allow people to book vacation rentals from homeowners. Take two competing brands: VRBO and Airbnb. You can read part 2 on How to Use Photography in UI here. This is part one of a two-part series on how to use imagery well in your design work. Most of the internet can be broken down into text and images, and yet in the design industry we haven’t spoken much about the difference between good and bad photographic curation and placement. You may have to select a menu option or click a button.Designers are increasingly adding great photography for branding and storytelling, and when done well it sends a powerful message. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.Click on the large blue power icon at the top.Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.It will turn gray and the text above will go from “ON” to “ OFF”. Click on the “ Ad-Blocking” button at the bottom. Click the Ghostery icon in the browser extension area in the upper right-hand corner.Switch off the toggle to turn it from “ Enabled on this site” to “ Disabled on this site”.Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.“ Block ads on – This website” switch off the toggle to turn it from blue to gray.Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.Refresh the page or click the button below to continue.Under “ Pause on this site” click “ Always”.Click the AdBlock icon in the browser extension area in the upper right-hand corner.Adblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others
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